NRF Pegs Super Saturday Turnout at 148 Million, as Shoppers Hunt for Last-Minute Deals
An estimated 147.8 million U.S. consumers are expected to participate in Super Saturday in-store and online, up from 134.3 million last year, said the National Retail Federation Wednesday. Despite early shopping, those who waited until Thanksgiving weekend "are feeling the…
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pressure due to the limited number of days this year between Thanksgiving and Christmas,” said NRF CEO Matthew Shay, saying the last Saturday before Christmas has become the biggest shopping day of the year. "We expect an impressive turnout by procrastinators and those who just want to take advantage of really good deals," said the executive.