Urbanites Plan to Spend 33% More on Holiday Shopping Than Rural Dwellers, Says NPD
Urban U.S. consumers plan to spend 33 percent more on their holiday shopping this year than their rural counterparts, reported NPD Thursday. Urbanites also are more likely than rural shoppers to buy online and pick up in store, it said.…
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“Retailers need to understand how behaviors between rural and urban shoppers differ in order to reach each of these shoppers with relevant marketing messages, especially throughout the competitive holiday shopping season,” said NPD.