Nearly 190M Shopped Retail During Holiday Weekend, Estimates NRF Contractor
National Retail Federation data contractor Prosper Insights & Analytics estimates 188.5 million U.S. shoppers visited stores and e-commerce sites from Thanksgiving Day through Cyber Monday, said Neil Schwartz, head-business development, in a Sports & Fitness Industry Association webinar Thursday. The…
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14.5 percent increase from a year earlier was “an incredible number,” and a robust “kickoff” to the holiday selling season, he said. Holiday weekend shoppers spent an average of $361.90, a 15.3 percent increase from 2018, he said. Other holiday weekend findings: (1) Prosper estimates 142 million shoppers used retailer websites or took advantage of buy online, pickup in store (BOPIS); (2) Consumers who used both online and brick-and-mortar spent 25 percent more on holiday shopping than those who used only one channel or the other; (3) Online purchases bundled with free shipping were up 42 percent from 2018; (4) BOPIS transactions were up 20 percent from last year.