E-Buying Process Must Be 'Exceptional,' Says Akamai; Mobile 63% of Weekend Shopping
Shopping from mobile devices over Black Friday weekend jumped to 62.9 percent from 57.5 percent last year, blogged Tara Bartley, Akamai senior manager-global industry marketing. Bartley attributed the higher rate of mobile shopping to ubiquity of devices, loyalty programs and…
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an overall simplified buying process. Performance of an online retailer’s website or app must be “exceptional” and quick, she said Wednesday, and key is optimizing images and videos: “I want to see that sweater in every angle, in every color, and I want to see that lipstick on a curly-headed brunette.” Expectations of online consumers are "very high," she said.