Deloitte Reports Rising Privacy Awareness With More Devices, Services
More connected devices in households and online services make people more aware of how their personal data is being collected and sold, Deloitte reported Wednesday. Over 90 percent say they should be able to see and delete data that companies…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
collect about them. Eighty-four percent want companies that profit from their data to pay them. Fifty-eight percent of consumers are “very” or “extremely” concerned about their smartphone data; 59 percent about its security, said the consulting firm. That goes up with risks from smart speakers and home automation devices, with 73 percent “very” or “extremely” concerned about the privacy and security of smart speakers, 72 percent about the privacy of home automation devices. “If data is the new oil, consumers are awakening to the fact that each of them is an oil well: They want to regulate what is pumped out, and they want royalty checks,” said the report. The average household has 11 connected devices, including seven smart screens for viewing content; 28 percent of consumers use smart home devices such as connected thermostats, cameras and lighting and want more control over the data they create when using devices and online services. The company canvassed a nationally representative sample of 2,000 U.S. consumers online in September.