Online 'Calmed the Commotion' of Black Friday With 'More Dignified' Event, Says NPD
Black Friday has not “lost its luster,” blogged NPD Friday, noting the prevalence of Black Friday-themed deals well before Thanksgiving. NPD data showed 17 percent of consumers planned to wait to begin holiday purchases on the high-profile shopping day. Online…
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shopping and deals that span well beyond Thanksgiving weekend have "calmed the commotion" of Black Friday, giving younger consumers a “more dignified shopping event" than Generation X and boomer consumers experienced fighting crowds for doorbuster deals, said analyst Marshal Cohen. Gen Z and Millennial consumers are most likely of all generations to shop on Black Friday, and a third of them planned to spend more than they did last year, said NPD.