Samsung Bid to Trademark ‘Real 8K’ Logo Predates LG Application by 14 Months
The Patent and Trademark Office granted Samsung’s request for its first six-month deadline extension to file the “statement of use” (SOU) forms required of the “Real 8K Resolution” logo trademark it applied for in August 2018, agency records show. The…
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black-and-rose-colored logo won preliminary PTO approval in June after being published for 30 days with no opposition. Samsung is entitled to up to five six-month SOU deadline extensions but must file the forms by June 2022 or it risks abandoning the trademark. The SOU is the final step before a trademark registration certificate can be issued. PTO rules say an applicant can't file the SOU until after it starts using the trademark in actual commerce, to prevent anyone from owning a trademark just to tie it up at the PTO and keep it away from competitors. Samsung’s application predates by 14 months LG’s Oct. 21 filing to trademark a black-and-gold “Real 8K” logo (see 1910250024). It will bear watching whether LG's bid meets any PTO resistance based on Samsung's preexisting application. Real 8K is part of the feature set of LG’s new 9-series 75-inch NanoCell 8K TV. LG first used the Real 8K terminology at IFA to trumpet its picture-superiority claims over competitive 8K sets. It based the claims on International Committee for Display Metrology standards that use “contrast modulation” thresholds for images and text to quantify and define 8K resolution. It sets up for an interesting CES if LG and Samsung both take their head-to-head messaging to the show floor.