Long-Form Content Viewing on Smartphones on Rise, but so Are Connectivity Frustrations
Though viewing on mobile devices of “short, snackable” videos under five minutes long is prevalent among two-thirds of U.S. consumers, watching “longer-form content” on smartphones is on the rise, reported Opensignal Wednesday. The mobile analytics firm canvassed 1,000 U.S. consumers…
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and found 39 percent watch TV programs on their smartphones and 38 percent watch movies, it said. Longer-form content viewing on smartphones “increases substantially” for younger audiences, it said. Of consumers who say they watch movies or TV shows on a smartphone, 46 percent said they do so at home on a wireless connection, it said. Though consumers have grown accustomed to watching mobile video on wireless connections, frustrations run high, with 44 percent claiming to have experienced persistent “stuttering” or freezing when streaming content, it said. An additional 30 percent said they often give up trying to watch, it said.