‘Smartphone Conveniences’ Can Benefit Physical Stores This Holiday, Says NPD
A quarter of U.S. online shoppers plan to use a smartphone for holiday shopping this year, reported NPD Monday. “Smaller mobile screens have been taking on more of the shopping workload in recent years,” it said. “This can be a…
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positive thing for physical retail doors.” The line of demarcation between online and in-store shopping “continues to blur as the consumer looks for more ease and flexibility in their holiday shopping experience,” said NPD. “More than three-quarters of consumers will shop online this holiday season, and one out of every five online purchases will be picked up in the store.” Consumers increasingly are embracing “smartphone conveniences” that can benefit physical retailers, it said. It estimates 22 percent of consumers used a smartphone app to pay for in-store holiday purchases last year, and 39 percent of those plan to use apps more often this year.