US Shoppers Plan to Spend an Average $250 on Black Friday, Cyber Monday, Says Report
U.S. consumers plan to spend an average of $250 on Black Friday and Cyber Monday shopping, said Simon-Kucher & Partners. The big holiday spenders are in the United Arab Emirates where shoppers plan to shell out more than $750, due…
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in part to the region's higher prices, it said. It found Black Friday is well-known among consumers of all ages in some countries outside the U.S., including Germany, Italy, Spain, Denmark and Sweden, though it only has 54 percent recognition in Japan. Cyber Monday, recognized by 95 percent of U.S. consumers, is catching on elsewhere with 80 percent of consumers in Germany, Italy, Spain, the Netherlands and Turkey planning to shop online that day. Black Friday and Cyber Monday are well-established in certain countries but differ in customer approach. Almost half of German electronics shoppers already know which product they want to buy, but fewer than 25 percent of U.S. consumers are looking for specific products, it said.