Sonos Buys Voice Control Platform Snips for $37.5M, First Deal as Public Company
Sonos bought voice platform company Snips for about $37.5 million cash, its first purchase as a public company. CEO Patrick Spence called it an artificial intelligence voice platform for connected devices that provides “private-by-design voice technology." It wasn’t clear how…
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Snips will coexist with Amazon and Google, whose voice technologies are in mic-equipped Sonos products. Spence wrote Thursday, “We do not plan to replicate the big tech ‘ask anything voice services’ but expect this acquisition will add to our customers’ ease of use and control.” The company didn’t respond to our questions. Sonos forecasts a $30 million blow to FY 2020 profit resulting from the 15 percent Section 301 List 4A tariffs that took effect Sept. 1, said Chief Financial Officer Brittany Bagley on a Q4 call Thursday. Most of the impact will be in the holiday quarter, she said.