NRF Survey Finds ‘Further Evidence’ That Black Friday Has Morphed Into Black November
Nearly six in 10 consumers started their holiday shopping by the first week in November, “further evidence” that the Black Friday holiday shopping frenzy has morphed into Black November, said the National Retail Federation Thursday. “Thanksgiving is still a hallmark…
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of the season, and there’s billions of dollars in shopping still to come,” said NRF. “But many consumers have already been shopping for weeks, and retailers are increasingly adapting to that.” NRF canvassed nearly 8,000 U.S. adults Oct. 31 to Nov. 6 and found 56 percent had already begun their holiday shopping, it said. That’s consistent with the findings of similar surveys since 2015, but up from 48 percent a decade ago, it said. “Even with many consumers shopping earlier, NRF estimates that 165.3 million people will shop in stores and online from Thanksgiving Day through Cyber Monday.”