Amazon Outlines a Hard Sell on Echo Devices in Black Friday Deals Announcement
Amazon's Black Friday will last for a week this holiday season, beginning Friday and running through the day after Thanksgiving, it said Monday. It plans more Deals of the Day than ever, and one-time-only deals launching throughout Thanksgiving, Black Friday…
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and Cyber Monday are expected to sell out. Amazon devices have top billing, with smart speakers getting steep discounts in a season when CTA predicts smart speakers will have a 42 percent year-on-year sales drop (see 1910240071). In staggered sales over the deal days, Echo Dot will available for $28 off to $22; Echo Dot with clock is $25 off to $35; the latest Echo is $40 off to $60 and Echo Input is $20 off to $15. Echo Show 5 is $40 off to $50, $55 bundled it with its smart plug. Fire TV devices will start at $20 for half-off savings, going up to $90 for the Fire TV Cube, savings of $30. Amazon’s Ring Video Doorbell Pro is $70 off to $179, but shoppers should hold out for the bundle with an Echo Show 5 at the same price. The Fire 7 tablet will skid in at $29, $20 off. An LG 82-inch 4K TV will be $1,699, Amazon said, one of the few Black Friday TV prices it detailed in the Monday announcement. In services, Amazon Music Unlimited customers can get four months of the premium streaming tier for 99 cents for a limited time, it said.