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Fossil Bows Hybrid HR Smartwatch Category Combining Elements of Analog, Digital Design

Fossil, due to launch more than 100 smartwatch styles across 10 brands this fall, announced a new category of smartwatches called Hybrid HR. The technology gives information “at a glance” for text messages, alerts, caller ID, heart rate and activity…

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tracking with a two-week battery life, said the company Wednesday. Hybrid HR is said to combine the best of digital and analog smartwatches, putting into classic watch designs with mechanical hands smartwatch features such as an always-on display that reads out incoming texts, caller ID and app alerts along with weather updates and a second time zone. Wearers can customize watch faces.