‘Steady Stream’ of ATSC 3.0 License Applications Expected in 2020, Says Schelle
Expect a “bunch” of ATSC 3.0 commercial license applications to be filed at the FCC by mid-December from stations seeking to begin 3.0 services in January, Pearl TV Managing Director Anne Schelle told us. “The work actually started back in…
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the spring,” she said. “Business partnerships don’t happen overnight. There’s a lot happening that’s not really seen. When the application is filed, it means basically everything is done.” She expects a “steady stream” of applications will “start to come in” throughout 2020, as broadcasters fulfill their goal of activating 3.0 services in 61 U.S. markets. The commission “has done a great job” with the 3.0 commercial license program since it started collecting applications in May (see 1905230065), said Schelle. It typically approves a license within 10 days, she said. “I can’t say enough about the Media Bureau and their support for the industry when those applications come in.”