Not Clear How Kidvid Changes Affect Accessibility, Consumer Groups Say
It's unclear how FCC modifications to kidvid rules will affect children's programming accessibility, replied American Council for the Blind, the National Association for the Deaf and other consumer groups in a joint filing posted in docket 18-202 Wednesday. Proposals in…
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a Further NPRM (see 1907100067) seeking comment on allowing commercial broadcasters to fulfill requirements by sponsoring content on noncommercial stations could have implications for children with visual and hearing disabilities, the groups said. The agency should require the Media Bureau assess effects of such rule changes on kids with such disabilities, the filing said. Consider a broader view of what form such sponsorship efforts could take, said NAB. It may not be practical to expect sponsorship to increase the quantity of total children's programming available since noncommercial stations already air “vast amounts,” the association said.