Piper Jaffray Finds 83% of Teens Own iPhones, Prefer Amazon
IPhone overwhelmingly remains the smartphone of choice among U.S. teens, Piper Jaffray reported Tuesday. The company canvassed 9,500 teens with an average age just under 16, and found 83 percent owned an iPhone and 86 percent expect one will be…
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their next phone. They spend 37 percent of their daily video consumption on YouTube, with Netflix closely behind at 35 percent. Amazon holds the majority of “online shopping mindshare” at 52 percent, 13 times higher than No. 2 Nike.