Delayed Watching Brought 2.7M More Viewers in Q4 Beyond Live, Same-Day, Says Nielsen
Accounting for time-shifted TV content is important to weighing viewing habits, blogged Nielsen Monday. In Q1, a quarter of U.S. adults spent nearly four hours weekly watching such content, it said, influencing them to be “more patient” viewers. In Q4…
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last year, traditional viewing beyond live or same day out to 35 days provided a 10 percent viewing lift, Nielsen said, translating that to 2.7 million more viewers. That quarter, delayed viewing beyond live-plus-same day -- up to 35 days -- helped drive ratings 40 percent higher for primetime dramas among all people and 65 percent higher among consumers 18-49.