One in 4 TVs Sold in US in 2021 Will Exceed 65 Inches Screen Size, Predicts NPD
U.S. consumer tech revenue is expected to grow 3 percent annually through 2021, spurred by “desire” for big-screen TVs, wireless headphones, home automation and “rising interest in smart displays,” said NPD Thursday. “Steady single-digit growth is notable in a mature…
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market where consumers are not replacing or repurchasing items at the same rate they did in prior years.” Migration to larger screens is lifting dollar sales in the category, and revenue on higher average selling prices, despite expected flat unit-sales growth overall, said NPD. By 2021, one in four TV sets sold will be of a screen size larger than 65 inches, “and those will account for 60 percent of the category’s sales dollars,” it said.