Apple Quietly Discontinues Apple Watch 4; Retailers Cut Prices Ahead of 5 Launch
Retailers are continuing to sell the Apple Watch 4, though Apple is no longer selling it, we learned. The most recent Apple Watch, prior to release of the 5 this Friday, received no love during the company’s Sept. 10 event…
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where it launched a trio of iPhones, a tablet and the Apple Watch 5 (see report, Sept. 11). Bigger news than the display that doesn’t sleep in the Watch 5 was the price cut from $279 to $199 on the model 3, setting a new entry point for Apple Watch, as the company looks to broaden its customer base. The Watch 4, meanwhile, is no longer featured on the Apple website and quietly took a modest price cut; Best Buy was selling a GPS-only version, with 40mm case and pink band Monday for $349, down from $399, with $50 cuts also applied to other models. The Apple website Monday featured the 5 starting at $399 for a space gray case with sports band going up to $1,399 for a ceramic case with stainless steel band. Deal hunters are likely to check retailers often heading into the holiday season as retailers look to clear Watch 4 inventory.