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Voice Assistants Increasingly in Headphones, Futuresource Reports

Shipments of headphones with voice assistants tripled 2018-19 and were embedded in nearly a fifth of headphones shipped in Q2, said Futuresource Friday. Though voice-activated models have captured less than 5 percent of the sports headphone category, they’re expected to…

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advance over the rest of the year, Adriana Blanco said. The top three brands -- Sony, Apple and JBL -- remain unchanged from Q1 but Apple is “within striking distance” of Sony, the analyst said.