BBC Testing AR Smartglasses With View Toward Future TV Watching
The BBC began experimenting with how future audiences might watch TV using new hologram-based augmented reality smartglasses, blogged Cyrus Saihan, head-digital partnerships. “With recent advances and heavy investment in smartglasses from well-funded companies, there is now a chance that these…
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types of heads-up digital display experiences could go mainstream.” The smartglasses that the BBC tested “let us see into a possible future, one in which we might be watching TV, accessing the news and learning about new subjects in a far more immersive way than has ever been possible before,” said Saihan Thursday. “If smartglasses do take off, our digital world and our real-world could combine in a way that has never been possible before, potentially transforming the future of media.” Early results have been successful, he said. “When you put on the smartglasses and walked around, the digital objects felt so realistic that you wanted to reach out and touch them, believing that they are actually in the room with you. What made the experience even more realistic is that, as in the real-world, the closer that you get to a digital object, the more detail you could see on it.”