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Altice Launches Wireless Service With 'Aggressive' Pricing

Altice USA's Altice Mobile service is launching with "the most aggressive" pricing in the wireless industry for single-line plans, Wells Fargo analyst Jennifer Fritzsche said in a note Thursday to investors. Altice Mobile will be $20 per line per month…

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for its Suddenlink and Optimum customers and $30 per line per month for non-customers living in its 21-state footprint, the company said. It said the plan comes with unlimited data, text, voice, video streaming and mobile hot spot. Altice is a Sprint mobile virtual network operator and has a national roaming agreement with AT&T. Wells Fargo said the pricing should let Altice gain market share, especially coming just before Q4, which sees higher volumes of wireless phone activations. It said Altice likely will have to raise pricing for its mobile product to be profitable.