Comments on Broadcaster Ad-Pacing Consent Decrees Due Oct. 21
DOJ consent decrees with CBS, Cox, E.W. Scripps, Fox and Tegna over sharing “competitively sensitive” advertising rate information (see 1906180049) were published in the Federal Register Thursday. It kicks off a comment period on the consent decrees that ends Oct.…
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21, said a DOJ news release. The consent decrees are connected with the broadcasters sharing ad pacing data, which compares a station’s revenue for a certain time period with the same time the previous year. Sharing that information can allow broadcasters to better anticipate whether their competitors are likely to raise, maintain or lower spot advertising prices, Justice said.