T-Mobile, Sprint Bring Different Strengths to Proposed Combined Company, Analyst Says
Sprint and T-Mobile have very different strengths that should play together well if they’re allowed to combine, said Kathryn Weldon, technology analyst at GlobalData, in a report Wednesday. T-Mobile’s culture “is certainly unique -- it has been a marketing powerhouse,…
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gaining consumer subscribers every quarter and rarely letting up its momentum, with new benefits, services, promotions and ‘freebies,’” Weldon said: “Sprint knows much more about the business market, especially the mid-market and large enterprise segments. It deserves to lead the business services group within the new company and follow its plans for converged wireline wireless sales.”