MVPDs' No-Haggle Strategy Paying Off in Higher Revenue, Says nScreenMedia
MVPDs increasingly are adopting a no-haggle policy for subscribers, meaning more cancellations but gains in revenue after accounting for content costs, nScreenMedia analyst Colin Dixon blogged Sunday. Both Comcast and DirecTV seem to have gone the route of not offering…
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special deals to keep subscribers after initial sign-up deal terms expire, even if it means cancellations, with the focus on high-spending customers showing a mindset that the pay-TV cost structure no longer works for customers "unwilling to spend big," he said.