'Don't Screw This Up,' O'Rielly Tells Arkansas Broadcasters on Kidvid
“Don’t screw this up,” Commissioner Mike O’Rielly said of FCC relaxation of kidvid requirements in a speech Friday to the Arkansas Broadcasters Association. “We absolutely expect stations to take advantage of the flexibility in the rules,” O’Rielly said. But “if…
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bad actors blow through the restraints that are still in place or exploit the increased flexibility by broadcasting an infinite amount of infomercials,” critics will “be aggressive in swinging the pendulum back the other direction,” O’Rielly said. The new rules don’t “slash” children’s programming but provide added flexibility, he said. O’Rielly will meet with local officials in “problematic” markets to discuss pirate radio, he said. He met earlier this month with New York Bronx Borough President Ruben Diaz about collaborating on ways to alert advertisers about pirate stations, he said. “You can expect to hear of future meetings and activities in the coming months.” The FCC will use new technology to “better pinpoint violations,” he said. O’Rielly also said he expects Congress to reach a “modest outcome” on Satellite Television Extension and Localism Act renewal, called the DOJ’s workshop on broadcast competition “underwhelming,” and described the U.K.’s communications regulations as “paternalistic.” Relaxation of kidvid rules was approved 3-2 at the July 10 commissioners' meeting (see 1907100067).