‘Keeping Up’ on 8K’s Progress Would Be ‘Time Well Spent,’ Advises NAB’s Claudy
NAB Senior Vice President-Technology Lynn Claudy doesn’t buy into the notion that 8K long term will be “impractical” for terrestrial broadcasting, he blogged Tuesday. “In the world of ATSC 3.0, 8K is not on the near-term roadmap,” said Claudy, ATSC’s…
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board chairman. But an “efficient compression scheme,” such as the Versatile Video Coding system due to be standardized by the end of 2020 (see 1903210057), in “concert” with single-frequency-network transmission configurations that increase the average signal-to-noise ratio in the broadcast service area, “could potentially facilitate reliable delivery of the data rates that are in the ballpark needed for 8K service,” said Claudy: “Never say never?” His “main point” is for broadcasters to “take notice that 8K is likely to become a major part of the media landscape, although not immediately,” he said. “It will be a niche market initially due to all the technical and economic challenges but in the longer term we’re likely to have 8K sets in our homes, high value content is likely to be produced in 8K and one way or another that content will be made available to the mainstream consumer audience.” There will be 8K opportunities for broadcasters, as 3.0 and “its eventual successors take hold,” he said. He advised “keeping up to date on the progress of 8K technology, products and market penetration” as “time well spent.”