Faced With Logistics Obstacles, Only 28% of US Retailers Offer BOPIS, Says Report
Walmart, Target and Best Buy are the most-often used buy-online, pick-up-in-store (BOPIS) retailers in the U.S. at 50-, 34 and 22 percent, reported Coresight Research Wednesday, but only 28 percent of U.S. retailers offer the shopping option vs. 64 percent…
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in the U.K. and 51 percent in France. Many U.S. retailers continue to face multiple challenges managing BOPIS, with significant difficulties in logistics and inventory tracking (46 percent), managing and training store staff (22 percent), fraud and customer information security (16 percent), and realizing return on investment (6 percent), it said. Some 38 percent of retailers adopted the BOPIS model to bring customers into stores hoping they will make additional purchases, 32 percent do it to be competitive, 16 percent are catering to millennials, and 12 percent use BOPIS as an edge over Amazon, said the report. Sixty-four percent of consumers use purchase options to avoid shipping fees, it said.