Likely Cord-Cutters Watch More Video on Phones Than Do Broadband Homes, Says Parks
U.S. broadband homes likely to cut the cord in the next 12 months watch more than six hours of video content on their mobile phone a week, vs. 2.5 hours among all broadband households, blogged Parks Associates Monday. The trend…
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led MVPDs including Comcast and Charter to launch mobile services as a way to extend their services-based product portfolios, it said, noting one in 10 broadband subscribers is likely to cut broadband, with half likely to make the change in the next 12 months. Many subscribers are satisfied with their current provider overall, but they're aware of other available options and could cut the cord if their current service doesn’t “continually meet their needs,” said analyst Brett Sappington. Two-thirds of broadband households currently subscribe to a cable internet service and three in 10 subscribe to DSL or fiber; a third use mobile data services. Potential broadband cord-cutters rely on their mobile devices for entertainment and are “significantly more likely to watch” live video content via mobile, including live TV broadcasts and livestreaming, averaging an hour more per week each compared with average broadband households, Sappington said. As 5G mobile and 10G fixed broadband services start to deploy, substantial performance improvements will be attractive to this segment of subscribers, Parks said.