NAB Praises Kidvid Order as It Wishes for More; Campbell Disagrees
The draft kidvid order set for the FCC's July 10 meeting is “very disappointing,” emailed Georgetown University Institute for Public Representation co-Director Angela Campbell. By allowing a third of the required hours to be aired on multicast channels (see 1906190067),…
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the order “effectively lowers” the minimum requirement to two hours since multicast channels have extremely low viewership, Campbell said. Child advocacy groups “strongly reject” the FCC's characterization of the order as balanced, said Campbell, who's on the board of Campaign for a Commercial-Free Childhood. “As we see it, broadcasters are getting all of the benefits, and children -- especially low-income children -- will be harmed.” NAB said Thursday that the draft order is “common sense reform,” but it could have gone further: “While NAB believes the record supports even further relief from KidVid rules, we appreciate the flexibility these revised rules will provide to broadcasters." Permitting broadcasters to air non-regularly scheduled programs would allow them to “get creative in how to best serve kids,” blogged NAB General Counsel Rick Kaplan. The draft order would allow broadcasters to air more programming during seasonal breaks when youth are more likely to watch, Kaplan said. “The FCC did its best to achieve a balance in which all stakeholders should find comfort.” But Kaplan said the agency could have gone further.