NAB Says DOJ Should Update Broadcast Competition View
DOJ’s current definition of the broadcast market “is a holdover from an anachronistic assessment of marketplace dynamics,” commented NAB to DOJ in response to its May workshop on broadcast competition (see 1905020068). Evidence shows broadcasters have a declining share of…
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advertising revenue and compete against tech companies and MVPDs, NAB said, released Tuesday. “Given profound changes in the media and advertising market, we urge the DOJ to modernize its view that broadcast television stations compete only against themselves,” NAB said. “Neither audiences nor advertisers believe that local broadcast stations are their only options for accessing content or placing advertisements.” Justice didn't release comments and didn't return our query seeking any of them.