ASP Rise Expected to Keep 2019 PC Dollar Growth Flat, Despite Unit Decline, Says IDC
Global demand for personal computing devices, including “traditional” PCs and tablets, is expected to decline 3 percent in 2019 to 392.5 million units, said IDC Monday. It expects shipments to decline at a compound annual growth rate of 1.6 percent…
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the next five years, reaching 367.7 million units in 2023, it said. A 2.6 percent rise in average selling prices is expected to keep dollar growth flat this year at $237 billion, despite the unit decline, said IDC. “The consumer side of the market will remain challenged,” with shipments declining 6 percent this year, and CAGR declining 2.7 percent through 2023, it said.