MVPD Subs Fell by 1.4 Million in Q1, Largest Quarterly Decline, Reports Kagan
VMVPD subscriber growth slowed in Q1 to 5.8 percent from the end of Q4 compared with 11.8 percent growth in the year-ago period, Kagan reported Friday. VMVPD subscriptions reached 7.9 million at the end of March, accounting for 8.2 percent…
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of overall video subs, it said. Dish Network's Sling TV and AT&T's DirecTV Now, accounting for 50 percent of vMVPD subscribers, continued to show signs of slowing momentum, with DirecTV Now logging a second straight quarter of negative growth. Combined cable, direct broadcast satellite and telco subscriptions fell by 1.4 million in the quarter, making it the largest single-quarter decline ever for MVPDs, it said. Satellite accounted for the bulk of MVPD declines, as quarterly net losses for DirecTV and Dish approached 1 million, said the researcher. Some 68 percent of U.S. households subscribed to an MVPD service in Q1; adding virtual subscriptions into the mix pushed the number to 75 percent, it said.