Quarter of US Broadband Homes Use an Antenna to View Over-Air TV, Says Parks
Some 22 percent of U.S. broadband households use an antenna to watch broadcasts, said Parks Associates Tuesday. Households with both antennas and pay TV subscribe to multiple over-the-top video services and are more likely to own connected entertainment devices than…
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average broadband or pay-TV-only households, it said. Parks identified two camps of TV antenna users: those who use them exclusively for TV viewing as a no-cost way to get entertainment, live sports and news, and a second group that uses antennas and over-the-air content to supplement a larger entertainment portfolio. The second group is driving demand for universal discovery across multiple content sources to simplify the process of finding content they want to watch, said analyst Brett Sappington.