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IAB Calls for Federal Privacy Bill With Civil, Criminal Penalties for Data Misuse

Congress should pass federal privacy legislation that includes civil and criminal penalties for data misuse and empowers the FTC to police consumer privacy, the Interactive Advertising Bureau said Tuesday. Go beyond calls for do-not-track standards, wrote CEO Randall Rothenberg and…

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Executive Vice President-Public Policy Dave Grimaldi. Critics pushing an end to user tracking are responsible for “an incorrect, noxious notion that consumers are de facto victimized by the use of their data,” they said. Consumer safety issues won’t be completely solved by eliminating tracking, they wrote. Industry should adopt “standardized mechanisms by which they will protect consumers, the way auto manufacturers are required to install seat belts and air bags to protect consumers,” they wrote.