Smart Speaker Household Ownership Doubles for Second Straight Year, Says CTA
Thirty-one percent of U.S. homes own a smart speaker, CTA reported, up from 8 percent three years ago, marking the second consecutive year of almost 100 percent growth in household ownership. “Americans are embracing AI tech in the home at…
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unprecedented levels,” said Steve Koenig, vice president-research, who said the rise in ownership indicates consumers endorse the benefits of artificial intelligence and voice recognition to help with everyday tasks. TVs (95 percent), smartphones (91 percent) and laptops (75 percent) are the most commonly owned tech devices in American homes, according to a survey of 2,608 U.S. adults, 18 and older, March 7-14. Seventeen percent of households own a smart appliance, led by smart light bulbs, thermostats, home security cameras and robotic vacuums, it said. Smart home devices are projected to see the biggest gains in household adoption in the next year, with first-time purchasers making up the largest proportion of prospective buyers, looking primarily for smart door locks, smart door bells and smart home hubs, it said. In personal audio, U.S. households adopted wireless earbuds and headphones in greater numbers over the last year, with growth outpacing wired versions, said CTA. Combined ownership of wireless earbuds and headphones ownership is at 48 percent of households. A third of respondents had a “strong intent to buy” a wireless unit, likely carrying wireless adoption beyond wired versions “very soon,” it said. Among wearables, smartwatch adoption grew by five points to reach 23 percent household ownership this year, narrowing the gap with fitness trackers, which grew four points to reach 29 percent of households.