Marketer Launches AI-Based Conversational Marketing Platform for Retailers
Zoovu, an artificial intelligence-based conversational marketing platform, bowed an interface that delivers a self-service, customized digital assistant to brands and retailers, it said Wednesday. The platform enables interaction via chatbots and voice assistants for “authentic personalized experiences” to consumers as…
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they shop. Zoovu cited Gartner saying that by 2022, 72 percent of customer interactions will involve emerging technologies including machine learning applications, chatbots and other virtual personal assistants as retailers look to provide more “conversational” communication. Add-ons include lead generation plugins, customer relationship management integrations, dynamic product tagging and reporting capabilities, it said. Zoovu collects interaction patterns to understand the positive and negative elements of Q&A feeds and provide real-time insights to help brands and retailers optimize product recommendation and customer profile-building to ensure more personalized, streamlined shopping.