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Advertising Industry Launches Coalition to Lobby Congress on Privacy Bill

Advertising industry groups launched a coalition Monday urging Congress to pass a federal, pre-emptive privacy law that creates a FTC Data Protection Bureau. Privacy for America was created by the American Association of Advertising Agencies, Association of National Advertisers, Digital…

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Advertising Alliance, Interactive Advertising Bureau and Network Advertising Initiative. The coalition supports granting the FTC rulemaking authority.