Gartner Estimates 100 Million Consumers Will Shop Using AR by Next Year
Augmented reality has the potential to “shake up” the retail shopping experience, enabling customers to “visualize products in different settings,” said Gartner Monday. It estimates 100 million consumers globally will shop using AR online and in store by next year.…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
“Retailers are under increasing pressure to explain the purpose of physical stores, and take control of the fulfillment and return process for cross-channel execution,” said Gartner. AR can have a “transformative” impact on the consumer retail experience, it said. “Retailers can use AR as an extension of the brand experience to engage customers in immersive environments and drive revenue.”