Large TVs, Smart Door Locks, Wireless Earphones to Drive 2% 2019 Tech Growth, Says NPD
NPD expects low single-digit percentage sales growth for U.S. consumer technology sales through 2021. Dollar sales growth is projected to slip to 2 percent this year, to a total $94 billion, vs. 3 percent growth from 2017 to 2018, it…
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said. Wireless headphones and smart home devices will lead growth categories, adding $3 billion vs. 2018, the researcher forecast Tuesday. Wireless headphones are forecast to grow 52 percent in dollars this year, and smart entry products -- keyless entry and smart doorbells -- are expected to generate 55 percent growth. Core CE categories including PCs and TVs will continue to be the largest percentage of sales, said analyst Stephen Baker. TVs, PCs and related accessories will add $4.2 billion revenue in 2021 over 2018, led by larger screen and higher resolution TVs, gaming notebooks, and desktops and accessories, Baker said. Forty percent of consumers buying a replacement TV in the past two years were looking for a larger screen, he said, and the trend will continue: 75-inch and larger 4K TVs will have the largest revenue growth among screen sizes with sales topping $4 billion by 2021, said NPD.