Samsung's TV Deal With Apple Gives It Edge in Competitive Smart TV Space, Says SA
Samsung’s partnership with Apple, integrating the iTunes app into 2018 and 2019 Samsung smart TVs, could give Samsung an edge, reported Strategy Analytics Monday. More than 20 percent of smart TVs sold worldwide last year were on Samsung’s Tizen platform,…
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12 percent on LG’s WebOS, 10 percent on Android TV and 4 percent were Roku-powered models. Some 157 million smart TVs were sold globally in 2018, or 67 percent of all TVs sold for the year, SA said. In North America, 25 percent of smart TVs sold last year were Roku-based. Despite thin hardware margins, the TV “remains a strategic priority” for technology companies due to the size of the installed base and the opportunity to sell advertising on smart TV interfaces and generate revenue from over-the-top content services, said analyst David Watkins. Smart TVs have transitioned from “clunky web browsers” to “sophisticated streaming platforms and intelligent content recommendation engines,” said analyst David Mercer. Apple said in its Monday announcement (see report, this issue) the Apple TV app will also be available on LG, Sony and Vizio TVs.