Smartwatches Outsold Traditional Watches in Q4, Taking 55% Share, Says NPD
Traditional watches were 56 percent of the U.S. “wholesale watch universe” in 2018, but smartwatches outsold them in Q4 and took 55 percent share of total watch sales, said NPD Tuesday. “We have entered a new watch universe where smart…
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options have become as significant as the traditional,” it said. “Smartwatches are today’s growth engine, but there is still a place for traditional watches among consumers and in the marketplace.”