Comcast Linking NBCU, Sky Ad Capabilities Into AdSmart
Comcast is bundling NBCUniversal's and Sky's advertising capabilities into a joint ad initiative, AdSmart, it said Monday. It said capabilities will include targeting precise consumer segments with ads directly targeting households and contextual media planning driven by artificial intelligence. Comcast…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
bought control of Sky in a deal related to Disney agreeing to buy much of 21st Century Fox (see 1810250046).