DBS Accounted for Half of 4 Million MVPD Sub Losses Last Year, Says Kagan
Legacy video subscriber totals dropped below 90 million in Q4, reflecting changing viewer preferences (see this section, March 12), Kagan reported Tuesday, as 1.1 million Q4 MVPD subscription losses pushed the full-year drop-off to 4 million. DBS had more than…
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half of the year’s loss. Virtual platforms partially offset the traditional multichannel decline, keeping customers in a subscription package of live linear channels, but gains to Hulu with Live TV and YouTube TV didn’t offset MVPD losses. Traditional and vMVPD subs combined fell nearly 1.3 million for the year, while the residential penetration rate for both dipped to 75 percent in Q4. Cable operators lost 1.3 million subscribers vs. 997,000 in 2017, telcos lost 351,000 and DirecTV and Dish Network each lost more than 1 million, it said.