NAB Lobbies for On-Air Notice Rule Change
The FCC should allow broadcasters to use brief on-air announcements and websites to replace currently required newspaper advertisements in providing notice to the public, said NAB in a meeting with Media Bureau Chief Michelle Carey, according to an ex parte…
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filing posted Friday in docket 17-264. “Now, based on additional information, NAB is concerned” that a rule change mandating the on-air/online notice as the only option would cause “new burdens” for some broadcasters, the filing said. “Such a revised rule could adversely affect the small minority of broadcast stations that do not have their own websites or that pay others to maintain their site,” NAB said. The agency should allow broadcasters to make the on-air announcement as an option, not a requirement, NAB said. The rule change should also allow the announcements to be very brief to avoid imposing additional burdens, the filing said.