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Rosenworcel, Carr Butt Heads Over E-Cigarette Ads

FCC Commissioner Jessica Rosenworcel's proposal for limits on electronic cigarettes advertising runs counter to the First Amendment, tweeted Commissioner Brendan Carr Thursday. “The FCC does not have a roving mandate to police speech in the name of the ‘public interest,'"…

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said Carr. In another tweet, Carr said he’s “a no” on Rosenworcel’s proposal, outlined in a column Wednesday in USA Today. Laws have limited TV ads for cigarettes for five decades, Rosenworcel responded during a news conference Thursday, noting the current rules have survived judicial scrutiny. Her column asks only for the FCC and FTC to study how electronic cigarettes are marketed, she said. “We do not need to sit idly by while the electronic equivalent of the Marlboro Man surfaces in new advertising that introduces the next generation to habit-forming tobacco products,” she wrote.