Sony to Submit New 8K HDR Logo to PTO, Let It ‘Run Its Official Process’
Sony will apply to trademark a new 8K HDR logo and “allow it to run its official process” at the Patent and Trademark Office, spokesperson Cheryl Goodman emailed us Tuesday. The new logo, unveiled at CES, differs slightly from the…
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octagonal 8K HDR mark that PTO rejected on grounds that it was “merely descriptive” of Sony’s goods. The agency also cited trademark case law in ruling that the logo's black and gold graphics didn’t “create an inherently distinctive commercial impression.” PTO declared the application abandoned Feb. 2 after Sony let lapse the six-month deadline for challenging the refusal (see 1902040020). Sony ran into similar problems at PTO trying to trademark the 4K HDR logo it introduced three years ago at CES (see 1601060049). The agency killed that application Feb. 4. The 4K HDR logo is “freely available for use,” said Goodman.