Sony Sold 9.5% Fewer TVs in Fiscal Q3, but CE's Operating Profit Jumped 2.8%
Sony globally sold 3.8 million TVs in Q3 ended Dec. 31, a 35.7 percent increase sequentially from Q2, but a 9.5 percent decline from Q3 a year earlier, said the company Friday. Sony left unchanged the October forecast that it…
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will sell 11.5 million TVs in the fiscal year ending March 31, which would be a 7.3 percent decline from a year earlier. Q3 TV sales declined on the “strategic decision not to pursue scale in order to focus on profitability,” said Sony. Overall Q3 sales in the Home Entertainment & Sound sector, which includes TVs and other core consumer electronics products, declined 9.5 percent to 388.8 billion yen ($3.57 billion), it said. Operating profit in the sector jumped 2.8 percent to 47.5 billion yen ($436.1 million) on the “improvement” in the TV “product mix,” reflecting a “shift to high value-added models,” it said. Sony’s overall Q3 sales were down 10 percent, but operating income jumped 7 percent.