DOJ Shift on Internet Ad Market Could Free Up FCC on QR, Oxenford Says
If a DOJ examination of advertising markets concludes online advertising is part of the same market as TV advertising, broadcast transactions the Antitrust Division previously would have rejected could become viable, blogged Wilkinson Barker broadcast attorney David Oxenford. Division head…
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Makan Delrahim said in a speech Tuesday the department will assess its stance toward online ads (see 1901290040). A Justice shift toward online ads also would make room for the FCC to relax radio ownership rules under the 2018 quadrennial review proceeding, Oxenford said. “Including digital advertising and online audiences in any marketplace assessment decreases the risk of the DOJ playing spoiler.”